Overview
Data Retention Policy
WG Niles Ltd, trading as Niles Marketing
We retain personal information only for as long as necessary for the purpose for which it was collected, taking account of our business needs, legal obligations and the rights of individuals.
Retention periods
Website enquiries and prospective clients: Up to 12 months after the last meaningful contact, unless the enquiry develops into a client relationship or a longer period is justified.
Client contact details and project records: For the duration of the business relationship and normally up to six years afterwards, where needed for contractual, accounting or legal purposes.
Financial and accounting records: For the period required by applicable tax and company law, normally at least six years for relevant company accounting records.
Complaints, disputes and legal claims: For as long as reasonably necessary to investigate, resolve and document the matter, taking account of applicable limitation periods and legal obligations.
Marketing records: Until an individual withdraws consent or objects to marketing, or the information is no longer needed. We may retain limited information where necessary to record and respect an opt-out.
Website and technical records: For as long as necessary for security, website operation and any stated analytics purposes, subject to the applicable retention settings and legal requirements.
Deletion and review
We periodically review the personal information we hold. When information is no longer required, we securely delete it or anonymise it where appropriate, unless we have a legal reason to retain it.
Where third-party service providers process personal information on our behalf, their retention and deletion arrangements are considered as part of our data management practices.
Contact
For questions about this policy or the personal information we hold, contact:
WG Niles Ltd, trading as Niles Marketing